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Tag Archives: Usability

Usability as a Differentiator

As I’ve discussed in past posts, many companies are finally starting to realize the value of usability as a differentiator.  Although there is infinite room for improvement across all industries, I’ve recently enjoyed using one seriously improved experience solely based on better usability.
I have a bank account that rebates all ATM fees so I don’t [...]

Is Your Email Ready for Mobile?

When was the last time you looked at your emails on a mobile device?  According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices.  You can bet that number has gone up since 07.  If you’re email isn’t easy to use on a mobile device, you’re losing [...]

4 Problems to Avoid with Web-Based Forms

I recently moved and as everyone knows, moving is a terrible experience.  I was hoping one of the easier tasks would be updating my address on the websites of banks, magazines, etc.  I sat down planning to spend about 30 minutes and be finished, but an hour later I should have known better.  Here’s a [...]

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