As I’ve discussed in past posts, many companies are finally starting to realize the value of usability as a differentiator. Although there is infinite room for improvement across all industries, I’ve recently enjoyed using one seriously improved experience solely based on better usability.
December 3, 2009 – 8:40 pm
When was the last time you looked at your emails on a mobile device? According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices. You can bet that number has gone up since 07. If you’re email isn’t easy to use on a mobile device, you’re losing [...]
August 10, 2009 – 8:36 pm
I recently moved and as everyone knows, moving is a terrible experience. I was hoping one of the easier tasks would be updating my address on the websites of banks, magazines, etc. I sat down planning to spend about 30 minutes and be finished, but an hour later I should have known better. Here’s a [...]
