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Tag Archives: targeted marketing

Have We Reached the Privacy Frontier?

Does it seems like news of companies overextending their welcome to user data and the resulting consumer backlash is reaching the boiling point?
In December, Google’s CEO, Eric Schmidt said “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” – Google chief: Only [...]

Email Blast: A Phrase That Won’t Die

Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?”  I thought it was going away five years ago.  A client recently sent me a checklist of what they were supposed to do about a new vendor product.  I screamed in agony when I saw: [...]

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