Maximus Internet » responsible email http://www.maximusinternet.com/blog Internet Strategy | Websites | Search | Email Wed, 01 Sep 2010 00:49:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Email Blast: A Phrase That Won’t Die http://www.maximusinternet.com/blog/index.php/2009/08/email-blast-a-phrase-that-wont-die/ http://www.maximusinternet.com/blog/index.php/2009/08/email-blast-a-phrase-that-wont-die/#comments Thu, 27 Aug 2009 05:04:07 +0000 jminder http://www.maximusinternet.com/blog/?p=34 Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?”  I thought it was going away five years ago.  A client recently sent me a checklist of what they were supposed to do about a new vendor product.  I screamed in agony when I saw: “Email Blast: Send an email to all addresses you have in your database.”  That was the end of the instructions.

Blasting out emails to the whole world is what spammers do. I don’t understand how advocates of “water cannon marketing” are still successful.  Would your customers appreciate being “blasted?”

If you haven’t yet done so, please become a responsible emailer operating an opt-in list with targeted emails for each of your segments.  If you don’t know your customer segments and have a focused marketing approach for each, that’s a fundamental business problem, not a minor email issue.  Contact me or someone to help you right now!

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