Maximus Internet » Email http://www.maximusinternet.com/blog Internet Strategy | Websites | Search | Email Wed, 01 Sep 2010 00:49:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Is Your Email Ready for Mobile? http://www.maximusinternet.com/blog/index.php/2009/12/is-your-email-ready-for-mobile/ http://www.maximusinternet.com/blog/index.php/2009/12/is-your-email-ready-for-mobile/#comments Fri, 04 Dec 2009 03:40:26 +0000 jminder http://www.maximusinternet.com/blog/?p=43 When was the last time you looked at your emails on a mobile device?  According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices.  You can bet that number has gone up since 07.  If you’re email isn’t easy to use on a mobile device, you’re losing readers and money.

Mobile web and email is a throwback to the early days of the internet.  Users have a small screen and limited functionality, so usability is extremely important.  The solution is to test your emails on a number of different devices and incorporate features like a “view mobile version of this email” link in your header.

Here is a more comprehensive list of mobile email considerations from September:
http://theemailwars.com/2009/09/29/mobile-should-you-care/

Call me if you need help making your email mobile friendly.  Otherwise, happy holidays!

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