Maximus Internet » Brand Engagement http://www.maximusinternet.com/blog Internet Strategy | Websites | Search | Email Wed, 01 Sep 2010 00:49:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are you Rewarding Your Email Subscribers For Taking Action? http://www.maximusinternet.com/blog/index.php/2009/07/are-you-rewarding-your-email-subscribers-for-taking-action/ http://www.maximusinternet.com/blog/index.php/2009/07/are-you-rewarding-your-email-subscribers-for-taking-action/#comments Mon, 20 Jul 2009 22:05:19 +0000 jminder http://www.maximusinternet.com/blog/?p=25 How often does it really pay off for readers to take action on your email?  A recent Monday Morning Memo did just that, providing a $700 discount on an upcoming class for people who responded to a previous request for short answers to three questions:
http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1823
Scroll to “Do You Remember the 3 Questions…”

Responding was free, beyond the few minutes involved.  How much time is worth a 93% discount on something that interests you?

Delivering strong value for engagement is a basic fundamental of marketing.  When applied to email, delivering value creates loyal subscribers and increases the likelihood that previous non-responders will get involved next time.

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