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Are you Rewarding Your Email Subscribers For Taking Action?

How often does it really pay off for readers to take action on your email?  A recent Monday Morning Memo did just that, providing a $700 discount on an upcoming class for people who responded to a previous request for short answers to three questions: Read More »

Can Social Media Find a Working Business Model?

In yesterday’s Wall Street Journal, there was an article about how new internet companies are a poor investment:
http://online.wsj.com/article/SB124784696163158721.html

All the big players have huge audiences and some have proven they can keep traffic coming back for more.  The only problem is that none of them make moneyRead More »

How Much Are Bad Error Messages Costing You?

Facebook recently enabled users and companies to claim vanity URL’s such as facebook.com/johndoe as opposed to: facebook.com/ghfjkdkhs456/user/….

To prevent a massive “land rush” to claim as many valuable URL’s as possible, Facebook implemented restrictions on who may register a name and when. Facebook’s poorly managed effort turned into a mess of confusion and misinformation. Read More »

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