October 14, 2009 – 10:59 am
I often see discussions about improving website conversions start with the homepage. However, in many cases that is not where visitors start their process with the site. If secondary pages are indexing well on search engines, visitors may enter your site through a wide range of pages. In fact, some websites have less than 20% of their visitors arrive on the homepage! Obviously, it is essential to closely monitor your analytics to understand how people find and use your website. Read More »
August 26, 2009 – 10:04 pm
Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?” I thought it was going away five years ago. A client recently sent me a checklist of what they were supposed to do about a new vendor product. I screamed in agony when I saw: “Email Blast: Send an email to all addresses you have in your database.” That was the end of the instructions. Read More »
August 10, 2009 – 8:36 pm
I recently moved and as everyone knows, moving is a terrible experience. I was hoping one of the easier tasks would be updating my address on the websites of banks, magazines, etc. I sat down planning to spend about 30 minutes and be finished, but an hour later I should have known better. Here’s a few highlights of form usability problems that in my opinion are unacceptable in 2009: Read More »
