Maximus Internet » Email

Is Your Email Ready for Mobile?

jminder — Fri, 04 Dec 2009 03:40:26 +0000

When was the last time you looked at your emails on a mobile device? According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices. You can bet that number has gone up since 07. If you’re email isn’t easy to use on a mobile device, you’re losing readers and money.

Mobile web and email is a throwback to the early days of the internet. Users have a small screen and limited functionality, so usability is extremely important. The solution is to test your emails on a number of different devices and incorporate features like a “view mobile version of this email” link in your header.

Here is a more comprehensive list of mobile email considerations from September:
http://theemailwars.com/2009/09/29/mobile-should-you-care/

Call me if you need help making your email mobile friendly. Otherwise, happy holidays!

Email Blast: A Phrase That Won’t Die

jminder — Thu, 27 Aug 2009 05:04:07 +0000

Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?” I thought it was going away five years ago. A client recently sent me a checklist of what they were supposed to do about a new vendor product. I screamed in agony when I saw: “Email Blast: Send an email to all addresses you have in your database.” That was the end of the instructions.

Blasting out emails to the whole world is what spammers do. I don’t understand how advocates of “water cannon marketing” are still successful. Would your customers appreciate being “blasted?”

If you haven’t yet done so, please become a responsible emailer operating an opt-in list with targeted emails for each of your segments. If you don’t know your customer segments and have a focused marketing approach for each, that’s a fundamental business problem, not a minor email issue. Contact me or someone to help you right now!

Are you Rewarding Your Email Subscribers For Taking Action?

jminder — Mon, 20 Jul 2009 22:05:19 +0000

How often does it really pay off for readers to take action on your email? A recent Monday Morning Memo did just that, providing a $700 discount on an upcoming class for people who responded to a previous request for short answers to three questions:
http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1823
Scroll to “Do You Remember the 3 Questions…”

Responding was free, beyond the few minutes involved. How much time is worth a 93% discount on something that interests you?

Delivering strong value for engagement is a basic fundamental of marketing. When applied to email, delivering value creates loyal subscribers and increases the likelihood that previous non-responders will get involved next time.