When was the last time you looked at your emails on a mobile device? According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices. You can bet that number has gone up since 07. If you’re email isn’t easy to use on a mobile device, you’re losing [...]
Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?” I thought it was going away five years ago. A client recently sent me a checklist of what they were supposed to do about a new vendor product. I screamed in agony when I saw: [...]
How often does it really pay off for readers to take action on your email? A recent Monday Morning Memo did just that, providing a $700 discount on an upcoming class for people who responded to a previous request for short answers to three questions:
http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1823
Scroll to “Do You Remember the 3 Questions…”
Responding was free, beyond [...]
