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Author Archives: jminder

Usability as a Differentiator

As I’ve discussed in past posts, many companies are finally starting to realize the value of usability as a differentiator.  Although there is infinite room for improvement across all industries, I’ve recently enjoyed using one seriously improved experience solely based on better usability.
I have a bank account that rebates all ATM fees so I don’t [...]

How Much Website Testing is Sufficient?

With the emergence of usability and testing as a top priority for online business (finally), I’ve been disturbed by some of the basic functionality problems I’ve encountered online lately.  Most of the time, I find issues that would seemingly be resolved after an average quality assurance process and would definitely be resolved after less than [...]

3 Web Essentials for Local Businesses

Lately, I have talked with several local business owners that had never heard of several potential business sources that I consider essential.  These are very intelligent and busy people that simply don’t have time to keep up with the latest internet trends so I don’t fault them.  However, any local business that is not in [...]

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