When was the last time you looked at your emails on a mobile device?  According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices.  You can bet that number has gone up since 07.  If you’re email isn’t easy to use on a mobile device, you’re losing readers and money.

Mobile web and email is a throwback to the early days of the internet.  Users have a small screen and limited functionality, so usability is extremely important.  The solution is to test your emails on a number of different devices and incorporate features like a “view mobile version of this email” link in your header.

Here is a more comprehensive list of mobile email considerations from September:
http://theemailwars.com/2009/09/29/mobile-should-you-care/

Call me if you need help making your email mobile friendly.  Otherwise, happy holidays!