Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?”  I thought it was going away five years ago.  A client recently sent me a checklist of what they were supposed to do about a new vendor product.  I screamed in agony when I saw: “Email Blast: Send an email to all addresses you have in your database.”  That was the end of the instructions.

Blasting out emails to the whole world is what spammers do. I don’t understand how advocates of “water cannon marketing” are still successful.  Would your customers appreciate being “blasted?”

If you haven’t yet done so, please become a responsible emailer operating an opt-in list with targeted emails for each of your segments.  If you don’t know your customer segments and have a focused marketing approach for each, that’s a fundamental business problem, not a minor email issue.  Contact me or someone to help you right now!